Accor Hotel Brand: World-Leading Hotel Group

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Logo Image
Logo Image. Source: (Accor  World-leading hotel group in hospitality, n.d.)
Website Screenshot
Website Screenshot

Head Office Location

Address Information

The headquarters of Accor is situated in Tour Sequana, Issy-les-Moulineaux, within commuting distance of the southwest district of Paris, France. Accors main office is located at its headquarters in Paris, France. The actual postal address for their headquarters is:

  • 82 Rue Henri Farman CS 20077 Issy-les-Moulineaux, 92130 France.

Contact Information

Accor S.A. offers multiple ways to connect with them. Two main ways can be to call on the Companys phone number and to chat through the Companys website. Phone numbers of the Company are listed as:

History of the Brand

Accor was formally established as the SIEH group and began operations in 1967 by managing a Novotel hotel in France. Later, in 1974, the firm expanded its range by opening an ibis hotel in Bordeaux, France. In 1981, the corporation expanded into the Asian market via Singapore. The Novotel-Sieh company and Jacques Borel International amalgamated to become the Accor group. The name Accor, which means accord or agreement, represented the merger that led to the establishment of the firm (Jarman-Walsh, 2018). In the years that followed, the firm added numerous new brands to its portfolio and merged with others, resulting in the development of its business.

Currently, Accor continues to grow its operations in new market segments ingeniously. It separated its operations into two primary segments, with one focusing on hospitality services and the second on asset management, including hotels and other ventures. Additionally, the corporation enhanced its brand image as a premier supplier of hospitality services. The firm is now attempting to acquire other brands to broaden and diversify its operations. Hence it may be considered a period of rapid expansion (Jarman-Walsh, 2018). This growth included adding additional services to its core brands, such as online tour and travel management services, and extending into other nations to become globalized.

Number of Properties by Sub-brand

Continent Number of Sub-Brands
South Europe 1913
Asia Pacific 1285
North Europe 1142
Americas 539
India, Middle East. Africa and Turkey region (IMEAT) 419

Job Postings

Number of Job Postings Currently Posted

  • Administration and Support: 143 Opportunities.
  • Business Development: 15 opportunities.
  • Corporate Social Responsibility: 3 Opportunities.
  • Culinary: 1094 Opportunities.

Positions Posted and their Job Description

Position One

  • Personal Assistant to General Manager
  • Novotel Mumbai International Airport
  • Location: Mumbai, Maharashtra, India
  • Category: Administration & Support.

Ensure that the departments day-to-day administrative requirements are met. Perform responsibilities within the parameters established by the Companys standards and the hotels internal rules (Accor  World-leading hotel group in hospitality, n.d.). The personal assistant manager will assist with addressing internal or external customers, screen calls and direct mail and manage requests and inquiries

Position Two

  • Sales & Events Coordinator
  • Sofitel New York
  • Location New York, New York, United States
  • Category: Administration & Support

As a Sales Coordinator, the Accor Branch of Sofitel New York needs a self-motivated, rising hospitality expert. The Sales & Events Coordinator will assist in the planning and coordinating of the organizations operations (Accor  World-leading hotel group in hospitality, n.d.). The hotel event organizer ensures events go well and as planned. They should develop organizer plans for weddings, conferences, and government meetings.

Position Three

  • Senior Project Manager Sustainability
  • Accor Hotel services U.K. & Ireland
  • Location: London, England, United Kingdom
  • Category: Corporate Social Responsibility

As the global leaders in Augmented Hospitality, Accor Hotel Services U.K. and Ireland are looking for a Senio Project Manager Sustainability. General tasks include overseeing the yearly sustainability report and environmental standards. The individual will develop messages depending on the organizations goals and then pick the most suitable medium. They encourage internal and external stakeholders to adopt and execute environmentally friendly methods. They may monitor agency contracts.

Comparing Sub-brands by Level of Service and Amenities

Sub-Brand Service Level Services, Amenities, Food and Beverage OutletsOffered
Jo&Joe Economy Services: Spa
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Coke and Pepsi
ibis Styles Economy Services: Spa
Amenities: Swimming pool and TV
Foods: Russian food
Beverage outlets: Coke and Pepsi
ibis budget Economy Services: Spa, parking, poolside bar
Amenities: Swimming pool
Foods: Tray service food
Beverage outlets: Coke and Pepsi
Sofitel Legend Luxury Services: parking, poolside bar
Amenities: Swimming pool
Foods: Gueridion food
Beverage outlets: Coke and Pepsi
Rixos Upscale Services: poolside bar
Amenities: Swimming pool
Foods: American food
Beverage outlets: Coke and Pepsi
Raffles Hotels and Resorts Luxury Services: parking, poolside bar
Amenities: Swimming pool
Foods: French food
Beverage outlets: Coke and Pepsi
Orient Express Luxury Services: poolside bar
Amenities: Swimming pool
Foods: French food
Beverage outlets: Coke and Pepsi
Morgans Originals Luxury Services: poolside bar
Amenities: Swimming pool
Foods: French food
Beverage outlets: Coke and Pepsi
Fairmont Hotels and Resorts Luxury Services: poolside bar
Amenities: Swimming pool
Foods: French food
Beverage outlets: Coke and Pepsi
Faena Luxury Services: Spa
Amenities: Swimming pool
Foods: French food
Beverage outlets: Coke, Nestle and Pepsi
Emblems Collection Upscale Services: Spa
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Nestle and Pepsi
Delano Luxury Services: Spa
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Coke and Nestle
Banyan Tree Hôtels and Resorts Luxury Services: poolside bar
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Nestle and Pepsi
Tribe Upscale Services: poolside bar
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Coke and Pepsi
Novotel Midscale Services: poolside bar
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Nestle and Pepsi
Mercure Midscale Services: Spa
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Coke and Nestle
Mantra Midscale Services: Spa
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Nestle and Pepsi
Mama Shelter Upscale Services: poolside bar
Amenities: Swimming pool
Foods: American food
Beverage outlets: Coke and Pepsi
Aparthotel Adagio Midscale Services: Spa
Amenities: Swimming pool
Services: poolside bar
Beverage outlets: Coke and Pepsi
The Sebel Premium Services: Spa
Amenities: Swimming pool
Foods: Italian and American food
Beverage outlets: Coke and Pepsi, Heinken
Swissôtel Premium Services: Spa
Amenities: Swimming pool
Foods: Italian and English food
Beverage outlets: Coke, Diageo and Pepsi
Pullman Upscale Services: poolside bar and spa
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Coke, Fomento and Pepsi
Peppers Upscale Services: poolside bar
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Coke, Fomento and Pepsi
Mövenpick Premium Services: poolside bar
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Fomento and Pepsi
Mondrian Premium Services: Spa
Amenities: Swimming pool
Foods: Italian food
Beverage outlets: Fomento and Pepsi

Social Media

Platform One
Platform One
Platform Two
Platform Two
Platform Three
Platform Three

Reflecting on Your Study of Hotels

The alternatives they provide frequent visitors discourage them from booking with a competitor, ensuring continued leisure and business travel revenue. The brands worth increases as a result, and so does the number of potential owners. The costliest accommodations are out of reach for most people. Companies provide a range of hotel quality options to satisfy the widest possible customer base. If a firm has a corporate rate or arrangement with the hotel, its employees may remain there rather than pay the higher daily rate.

Room Categories for Hotels with Cruise Ships

Accor port hotels which are part of the Accor hotel brand operate cruise ships. One of the port hotels that Accor possesses is located in Southampton, serving Englands southern coast. For this hotel, a customer gets to enjoy evening outs at eateries and entertainment venues with an ambience. Additionally, the cruise ships hotels allow their clients to enjoy while crossing over channels with ferries or when they sail on large seas such as the Mediterranean. Nevertheless, these hotels constitute rooms of various categories ranging from interior, ocean view, suites and luxury suites. Interior cabin rooms are the cheapest and most basic rooms and constitute a bunk bed for limited square footage. Besides, the ocean view rooms are those that entail a bigger bed and a large window, allowing scenic experience of the ocean. On the other hand, the suites are divided into primary suites which constituted a plush bedding and are more spacious and luxury suites which are lavishly furnished allowing family vacations. These hotels may resemble or differ from those located on land as outlined by the table below.

Similarities and Differences between Hotels on Land and at Sea

Similarity Difference
Both types of hotels adopt similar multiple sub-brand strategies in the marketing Based on the organizational structure, sea hotels adopt the hierarchy design while land team manger strategy.
Both hotels have various rooms categories, including suites and luxury suites. Land hotels have a more diverse staff composition while sea hotels are homogeneous.
Both hotels target various customers including the extravagant and the common clients. Cruise hotels offer services while in motion but land hotels offer services while stationary as they are permanently built on land.

References

Accor  World-leading hotel group in hospitality. (n.d.). ACCOR.

Jarman-Walsh, J. (2018). 2030 Sustainable development goals (SDGs) & global hotel chain in leadership models in Japan. Journal of Yasuda Womens University, (46), 199-206. Web.

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