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Introduction
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Many people miss out on adequate care;
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Key barriers: lack of insurance, high costs of care, long wait times, lack of transportation;
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Challenges addressing chronic conditions;
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Patients in rural areas do not receive the needed level of care;
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Need to treat patients regardless of access barriers;
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An immediate and pragmatic solution is needed;
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Different forms of communication technology may be used.
Evaluating General Needs
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Telehealth projects can give rural residents better access to disease prevention and management projects (Wu, 2016);
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Need to address the following challenges in rural health:
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Stroke care and cardiac rehabilitation;
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Diabetes management and prevention;
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Tobacco cessation;
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Vision care for diabetic patients;
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Management of epilepsy (CDC, 2019).
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Benefits of Telehealth for Rural Patients
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Providing quality services at lower costs (Schulte, Majerol & Nadler, 2019);
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No need for rural patients to travel long distances to visit providers;
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Integrated care for chronic conditions through self-management;
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Accessing emergency care in real time for necessary evaluations;
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Home monitoring to engage patients in chronic condition management in times between hospital visits;
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Using interpreter services to cater to diverse rural patients with language barriers.
Telehealth Focus: Diabetes Management in Rural Patients
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Projected US cases by 2050: 48.3 million (Ciemins, Coon, Peck, Holloway, & Min, 2011);
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Risk of diabetes burden limiting financial resources in rural health care;
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Consistent and intensive management can reduce disease burden;
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Routine clinical practice settings struggle in achieving effective disease management;
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Rural providers and patients have limited access to the latest methods of diabetes management due to financial barriers;
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There is a limited number of specialty providers who deal with diabetes specifically.
Developing a Care Services Plan
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The care services plan addresses chronic disease management in rural patients;
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Offering patients remote healthcare services;
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Allowing nurses train and educate patients in self-monitoring and management;
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Increasing access to health care for convenience and cost reduction;
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Using the latest telehealth trends for chronic disease management;
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Tailoring telehealth to patient preferences and needs.
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Identify a champion a program leader at a healthcare organization to work on the plans success (Hillestad & Berkowitz, 2020);
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Integrate the plan with technology and financial components;
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Identify core services:
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Consistent video/audio calls between rural patients and care providers;
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Regular clinical outcomes monitoring: blood pressure, BMI, blood glucose, lipid levels;
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Synchronizing data to providers/patients/EMR.
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24/7 Medical help offered by nurses and clinicians;
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Desktop, phone, and tablet applications;
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Ability to access healthcare services anywhere;
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Virtual visits on chronic disease management to be scheduled;
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Digital applications for patients and service providers;
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Mobile apps for younger generations of patients/ telephone hotline for older patients.
Developing a Care Services Plan: Care Protocols
Diagnosis of type 2 diabetes:
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Video/phone calls between patients and care providers every 2 weeks;
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Daily testing for blood sugar recording data digitally;
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Daily mild physical activities + following a nutrition plan;
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Synchronous + asynchronous telehealth;
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Adjusting the call schedule based on the arising health challenges;
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Pre-scheduling a clinical visit (once every 2 months) based on patient location and transportation capabilities.
High risk for type 2 diabetes:
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Video/phone calls between patients and care providers every 4 weeks;
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Monthly blood testing for blood sugar recording data digitally;
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A routine of physical exercises, healthy diet, holistic care.
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Synchronous + asynchronous telehealth;
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Pre-scheduling a clinical visit (if needed) based on patient location and transportation capabilities.
Developing a Business Plan
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Cost reduction: no need for regular hospital visits;
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Video-conferencing are inexpensive and does not require significant investment;
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Data is captured and stored on patients computers: no need for a complex database system;
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Interactions can be as simple or as sophisticated as the participants of the care process need them to be;
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Investing in personnel training to use telehealth effectively (expense);
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Increasing healthcare revenues over a prolonged time period through chronic disease management.
Key Stakeholders for Plan Success
Stakeholder category
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Onsite providers: Nurses, physicians, social workers; Stakeholder category
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Information Technology Staff: An IT team of support and administrative personnel; Stakeholder category
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Patients/payers: Rural patients diagnosed with/have higher risks of type II diabetes; Stakeholder category
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State regulators: Local healthcare legislators working on adapting telehealth services for remote communities; Stakeholder category
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Remote providers: Any additional personnel who work remotely with patients.
Risk Analysis
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Need for on-side telemedicine equipment at healthcare facility;
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Limited access of rural patients (especially older individuals) to digital communication technologies;
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Expenses of setting up and maintaining telemedicine equipment on-site;
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Care limitations in emergency situations;
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Certain types of illnesses require face-to-face physical assessments;
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Limitations in connecting (bonding) with telehealth specialists.
Regulatory Issues
Possible issues associated with prescribing medication to patients via telemedicine appointment: ¢Lacking an established relationship between patients and providers:
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Providers may not know patients medical history;
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Issues with adjusting medication dosages without a comprehensive assessment;
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Limited access of rural patients to drug stores where they can purchase appropriate medication;
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Possible mistakes in medication prescribing since patients and providers do not meet in person.
Licensure Issues
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Legal practice of medicine may be limited to one state: patients and healthcare providers should be in one state;
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Malpractice issues: providers defending themselves against legal actions in the state where hold a license;
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Issues associated with inadequate/non-existent reimbursements and concerns of malpractice;
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Fee-for-service concerns associated with government-run health plans for diabetes management;
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Need for specific definitions of legal practice in telehealth through a license in different states.
Developing a Business Plan: Providers
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Paying for professional fees associated with direct care services: pay-forperformance (P4P):
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Reimbursing telehealth providers for achieving high levels of performance/improvement in performance;
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Continuous measurement of performance and care outcomes for the target patient population;
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Integrating a value-based purchasing program to encourage service providers to follow best practices;
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Subsidizing rewards for high-performing providers at the expense of lowperforming providers.
Developing a Business Plan: Patients
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Pricing for patients: no upfront payments;
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Decrease fees for recurring consultations to increase patient satisfaction and build connections with providers;
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Provide a patient loyalty program to encourage the adherence to a healthcare plan;
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Provide fee discounts for vulnerable patients (duty to prove vulnerability);
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Increase fees for emergency services;
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Increase fees for specialized services that go beyond nurses specialization.
Planning Technology
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Secure and dependable connection to the Internet;
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Custom software (Electronic Medical Records);
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Custom-configured peripherals and hardware;
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Devices: tablets, desktop/laptop computers, smartphones;
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Self-monitoring devices (depending on patients needs and capabilities);
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Adjusting to the latest trends in telehealth to cater to the specific needs of patients.
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Testing equipment before it is purchased;
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Comparing different solutions to determine performance variances;
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Visiting vendors to identify equipment options;
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Requests for Proposals (RFP) to determine whether start-up companies offer appropriate equipment and services;
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Establish network protocols for security procedures to protect patient data;
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If needed, hire additional staff to support the implementation of telehealth by healthcare professionals (IT support personnel).
Training Personnel
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Arrange training with the software vendor;
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Include all relevant staff in training;
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Develop a list of technical FAQs to facilitate personnels work;
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Appoint power users who would support other staff members in complex situations;
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Encourage practice runs to test out the system;
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Complete continuous training and system refresh to adjust to the changing environment of telehealth.
Testing Care and Technology Plans
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Developing a pilot plan to test the solution;
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Performing a pilot program with a selected number of healthcare professionals and patients;
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Conducting an online patient satisfaction survey to test the effectiveness of the pilot program care;
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Surveying healthcare personnel on the effectiveness of the pilot program;
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Adjusting service requirements and options based on the results of the survey;
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Implementing the telehealth plan after the initial issues are addressed.
Testing Care and Technology Plans: The Pilot
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Involving 10 nurses from several healthcare institutions;
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Involving 2 patients per nurse = 20 patients diagnosed with type 2 diabetes living in a rural area;
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Paying for any technological solutions necessary to establish a telehealth program;
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Reviewing the feedback of patients and providers on the pilot program;
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Comparing the clinical outcomes (glycemic control, blood pressure, BMI) before and after the pilot program;
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Identifying points for improvement for the future program.
Evaluating Outcomes: Criteria
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Increased collaboration between patients and healthcare providers?
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Addressed the chronic health challenge of diabetes among rural patients?
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Increased adherence to treatment and self-management?
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Creation of appropriate plans for treatment and in-hospital visitations?
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Increased short-term expenses on technological solutions?
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Increase patient and provider awareness of telehealth use?
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Decreased long-term costs on spent on hospital visits and doctors appointments?
Expected Outcomes
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Increased attention of patients to consistent interventions;
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Increased attention to positive diabetes care outcomes: reducing/ normalizing blood pressure, balancing BMI, consistent monitoring of blood glucose, consistent monitoring of lipid levels;
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Increased knowledge of patients about daily diabetes management;
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Improved health behaviors: diet and exercise, medicine intake, holistic practices (Lepard, Joseph, Agne, & Cherrington, 2017);
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Increased supportive role of healthcare providers in maintaining diabetes management and prevention procedures.
Future Usage of Knowledge
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Adapting the proposed project to other chronic illnesses that affect rural patients;
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Educating patients and providers on the benefits of telehealth in selfmanagement and treatment adherence;
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Including older patients in telehealth programs to decrease the need for them to spend time on traveling to healthcare facilities for routine check ups;
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Engaging younger patients in self-care and chronic disease management with the help of telehealth solutions;
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Broadening the capabilities and P4P opportunities of healthcare providers.
References
CDC. (2019). Telehealth in rural communities. Web.
Ciemins, E., Coon, P., Peck, R., Holloway, B., & Min, S. J. (2011). Using telehealth to provide diabetes care to patients in rural Montana: Findings from the promoting realistic individual self-management program. Telemedicine journal and E-health: The Official Journal of the American Telemedicine Association, 17(8), 596-602.
Hillestad, S., & Berkowitz, E. (2020). Health care market strategy. Jones & Bartlett Learning.
Lepard, M. G., Joseph, A. L., Agne, A. A., & Cherrington, A. L. (2015). Diabetes self-management interventions for adults with type 2 diabetes living in rural areas: a systematic literature review. Current Diabetes Reports, 15(6), 608.
Schulte, A., Majerol, M., & Nadler, J. (2019). Narrowing the rural-urban health divide. Web.
Wu, B. (2016). What are the benefits and advantages of telemedicine?
Order from us for quality, customized work in due time of your choice.