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the strategy is expected to be through by early December this year. The estimated cost for the activities will be about £1000 for the entire period indicated.
Sales Promotion
Sales promotion to enhance the company brand will cost about £500 and run for about 11 months. The process began on 10th November 2011 and is expected to end on 12th October 2012. Trained and qualified salesmen and salesladies will be used to market the products and paid based on commission. Other avenues to use include proper displays in supermarkets and restaurants for easy access and brand awareness by potential target customers. The restaurants will have smoothies on their menus to create brand awareness among the target consumers. The firm expects that the companys products will achieve customer loyalty to guarantee adequate sales revenues. Designing the pricing strategy is also essential in the calendar of events of the firm. It is expected to last about ten months to determine a price that will be favorable for either segment of the market. It is expected to cost the company a further £600.
Public Relation
Various activities to enhance public relations will attract a total cost of £600
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