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Licious Whiskers is a new alcoholic beverage product that will find a wide audience of connoisseurs of refined tastes among residents of Tennessee. Production will be established in Sevierville, TN, the area known as the heart of apple gardens. There are over a dozen apple gardens in the area, growing all sorts of apples that ripen from July to October ( The 13 Best Apple Orchards ). Usually, cider-makers choose bitter-tasted varieties rich with tannins and flavors, since these apples better suit the desired qualities of cider (Wolff 2). Licious Whiskers is a product that will unite the tastes of whiskey and cider, as it is a regular apple cider blended with whiskey. This product proposal for the planned development of Licious Whiskers alcoholic beverage.
The products unique qualities that will attract potential customers include its taste and packaging. The label will explicitly point at the qualities of the product, its name Licious Whiskers and say it is a regular apple cider blended with whiskey. Such an explanation will be appealing to potential buyers and, even more importantly, given the low alcohol content, will allow the product to be sold to more retailers. The product will also have an attractive price so it so it should be valued lower than the prices for other competing crafted beers.
The manufacturing will use the raw materials supplied from the nearest orchards that grow apples with greater bitterness and flavors. The manufacturer will sign contracts with suppliers but should regard that alcohol laws. In addition to self-distribution, the product can be delivered to local grocery stores, convenience stores, gas stations, liquor, and package stores, as well as drive-through liquor stores. Supplying the product to restaurants, bars, and hotels is another prospective move. No less importantly, the product can be sold online through local retail package stores, food stores, and wineries since the Tennessee alcohol laws allow for such an option.
A key aspect of the proposal is targeting and engaging potential buyers. This targeting campaign will be achieved through launching a marketing campaign. The campaign will address online younger audiences who spend time at parties and drink beers and light wines. This category of customers will receive personalized ads on social media platforms and advertisings in brick-and-mortar stores. The younger audiences will also be motivated to discuss the new product through the planned bonus program of gifts and raffles. Online orders will make up a significant part of the potential demand, so the advertising campaign for this opportunity should be bright and attractive. Shoppers who have cars and are used to buying products in traditional stores will see small billboards at points where the product will appear for the first time. Drizzly, a platform that provides delivery of beer, wine, and other alcoholic beverages, is seen as an important partner, and a large part of the online audience will use this platform to purchase the product.
Thus, the business product proposal for the Licious Whiskers alcoholic beverage discusses taste, location, manufacturing, distribution and marketing aspects. The alcoholic beverages projected taste will be its main selling point. The Licious Whickers apple cider is an attractive product due to its taste. It will reach the target audience through compelling prices and appealing packaging. No less importantly, marketing campaign will attract more consumers through social media and advertisings in brick-and-mortar stores.
Works Cited
Ryan, Author. The 13 Best Apple Orchards in Tennessee. Minneopa Orchards, Web.
Wolff, Brett. Cider Apples in Tennessee: Basic Considerations. Lexington, KY: Center for Crop Diversification, University of Kentucky College of Agriculture, Food and Environment., 2021.
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