Rhetorical Analysis of a Commercial

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The rhetorical analysis chosen entails Nikes commercial, Were short a guy, which shows a young man playing multiple different sports. The boy showcases Nikes sports clothing while being pulled into various sports (Burnette n.p.). The commercial also shows some of the most successful and famous players wearing Nikes sports products. Ethos, pathos, and logos are applied in this commercial to persuade individuals to purchase Nikes products. The teenage boy is changing fast to new shoes or outfits for each sport (Burnette n.p.). The phrase were short a guy is used repeatedly throughout the commercial when calling the boy to join a new group. The first incident involved the boy putting on Nikes clothing for basketball before playing with the team (Burnette n.p.). He is involved in other sports included in the advertisement, such as rugby, track, volleyball, soccer, and lacrosse.

The commercial utilizes different actions, people, and words to entertain the viewers and make it memorable. A special message is also included in the video to inspire the viewers to consider buying Nikes products. Remarkably, this commercial has a non-stop fast speed that portrays how Nike is and the quality of its items. The viewers are kept intrigued by the video the whole time. A commercial should constantly be entertaining to avoid losing potential viewers. The strategic use of different professional and famous athletes in the commercial indicates that they are successful because they use Nikes sports items. In each instance, all individuals are wearing Nikes products, implying that it is a reliable and diverse brand. Other messages are hidden in this commercial apart from persuading people to buy Nikes products. For instance, kids are informed to stay active using Nikes products during the summer. Another message involves showing that people from different income classes can enjoy Nikes items.

Work Cited

Burnette, Riley. Rhetorical analysis of Nike Were short a guy commercial. YouTube, 2018, Web.

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