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Introduction
The art festival in Milan will involve public space to convey its message. The exhibition will be held in one of the citys busiest train stations, which has 18 shop windows, where contemporary artworks will be placed. The city of Milan is one of the worlds art capitals, which serves the idea of an exhibition. The message of the art festival is closely related to the art industry, which experienced immense growth during the autumn season. As a result, many artists and critics have contacted art establishments and curation, and this is why there is a need to artistically evaluate and reevaluate the concept of curation itself.
The Art Festival in Milan
The corporate bauble culture encompasses various movements that are surrealism, expressionism, and cubism which advocate for public amenities such as banking institutions and even shopping malls, not entailing any form of symbolic relationship with the public it serves, the space it occupies, and the figure it reveres. Traditional public art culture, on the other hand, encompasses an embodiment of public images. This clearly indicates that the public domain of a given place should encapsulate the aesthetic value of its people.
The aspect of the corporate bauble is evident in modern-day architecture, where most of the buildings do not serve as an emblem of the surroundings or even the people in the region but as an advocate of the culture of the organization. This presents itself not only in building but also in enterprises that are mostly branded in accordance with the requirements of the organization, neglecting the inception of the aspect of people and place within the region.
The topic of curation was inspired by the work Curating the Complex & The Open Strike by Terry Smith in the first volume of Thoughts on Curating . There is one particular statement that emphasizes the importance of the environmental context in which the art is placed. Smith believes that curatorship itself is closely linked to the social aspects of our lives and to being together. This is why artwork should be integrated into a public space, where it becomes a part of the common public experience. Besides that, another reason for the art festival placement is that people who will encounter the art will do it without making an extra effort as it will be a part of their daily commute. The art will have a different context than when placed in an art gallery because visitors of galleries make it their decision to go and watch the exhibition. Seeing artwork in a regular place may have an entirely different effect on the viewer. In addition, be more people will see one or several of the 18 contemporary artworks.
Art is the expression of opinion passed through skills by a human being. Skills such as dance or painting can be used to express the idea of an artist to the intended audience. The artist can choose to pass ideas using paint showing pain, an image of a woman caring for a baby, or sculpture to pass opinions to viewers. It can also be said is subjective; the writer or artist can use words to pass the view beautifully, making the opinion look good. Art is more of expression and feeling in passing opinion.
Public arts support comprehensive experiences and are major contributors to the enormous democratic society. Art is a symbol, a reflection of the human condition, and an incentive to it. Not every piece of art aims for this height; however, the greatest pieces give a concentration, an objective, and a standard assurance tool. Talented artists seek to mimic both classic masters and new masters great works and strive hard to create the most of their skills. The beautiful and creative artist does not appeal to ephemeral fashions but continues to take center stage in his art style and searches out the best tools suitable for his dream.
Hence, by placing contemporary art at the public train stop, artists not only create their artworks but also create situations that may act as artworks. This way, artists shift their roles from individualistic producers of art objects to collaborators interacting with society through their art. Viewers, on the other side, are not only spectators but also may act as active audience that interacts with art.
Conclusion
In conclusion, the art festival in Milan is a continuation of the successful autumn season of fairs. Thematically, the topic of curation was generated under the influence of Terry Smiths works as well as the experiences of artists and critics who encountered the limitations of traditional artwork perception. Therefore, the placement of the contemporary artworks was chosen as one of Milans busiest train stations. Artists will try to expand their role from sole producers of art to being together with society and collaborating with the environment and people around their art. Besides, seeing contemporary art in public may have a different effect on the viewers.
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