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and 2015). Our findings are as follows:

Strengths	Weaknesses
Extensive reach of cable network operations Strong brand recognition High diversification in the entertainment business	Dependence upon North American operations
Opportunities	Threats
Growth in emerging economies and markets Video gaming	Video and software piracy High levels of competition Changing customer tastes

Strengths

Extensive Reach of Cable Network Operations

The Walt Disney Company has a strong presence in the cable industry. They operate several families of channels that cover a large portion of the entertainment spectrum from sports

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