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Steps of a consumer decision process
The first priority will entail the cost of the program. Going on a diet program at either Weight Watchers or Jenny Craig will demand some expenses. I will compare the overall expenditure of undertaking the dieting program in both organizations. The second consideration to make will be my personal needs in the dieting program (Grewal & Levy, 2012). The needs of a personal weight loss vary from one individual to another. It is important to bear in mind whether the services being offered at a weight loss program are in tandem with the personal demands. For example, the available exercise programs and food samples to be taken should be compatible with my expectations. Finally, accessibility of the dieting program is another area of consideration. It will only be possible to attend a weight loss program if it is accessible or within the reach of a client. Distance plays a vital role in the decision making process.
Value creation
Weight Watchers and Jenny Craig have created value in various ways. For example, Weight Watchers has employed technology to assist members to track food consumption. The level of exercise can also be monitored using an electronic device. Cell phone applications have been developed to assist the Weight Watchers clients to track down the entire dieting process. Hence, technology has added value in the provision of services to members. Jenny Craig prepares and packages specific meals to be used by members. This adds value to the entire dieting program because it ensures positive results, since members cannot engage in unhealthy dietary intake contrary to the proposals of the dieting program. Jenny Craig also targets members based on gender. There is a special program for men who want to lose weight (Grewal & Levy, 2012). The program is tailored to specific concerns that may arise from the male gender.
Outstanding differences
In terms of the determinant attributes that distinguish Weight Watchers from Jenny Craig, it is imperative to mention that both men and women programs for weight reduction at Weight Watchers are the same. On the other hand, Jenny Craig has a specialized program for men. Besides, Weight Watchers makes use of electronic devices to assist clients in the dieting process. However, Jenny Craig does not use such devices. Moreover, Weight Watchers does not prepare and package foods to be eaten by members. It is the duty of the individual clients to prepare their own foodstuffs, but follow all the dieting rules stipulated in the exercise and eating manuals (Grewal & Levy, 2012).
Customer satisfaction
Both Weight Watchers and Jenny Craig can boost the probability of customer satisfaction in various ways. First, each of the companies can offer high quality services. The latter defiantly results into positive feedbacks from clients. Other customer satisfaction methods include accessibility of services offered, provision of tailor made services, affordability of the program and trustworthiness in service provision (Grewal & Levy, 2012).
Propensity
Consumers propensity to enroll in a diet program can be significantly impacted by obesity and other health-related complications that arise from food intake and lifestyle. Besides, the accessibility and affordability of the services offered by the two companies may also compel clients to be enrolled in the physical fitness program. Needles to say, the reliability and effectiveness of the weight loss program can also attract consumers to be enrolled at either Weight Watchers or Jenny Craig (Grewal & Levy, 2012).
Reference
Grewal, D & Levy, M. (2012). M: Marketing. New York: McGraw Hill. Web.
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