where customers are increasingly demanding sustainable cars while shunning those that are propelled by gasoline. This report has underscored the need to embrace change in the company to better adapt to these market needs. The proposed change management plan is aimed at facilitating a transition of the companys production process from developing gasoline-powered engines to electric ones. Its key tenets affirm the need to understand the effects of the companys internal and external forces in influencing this transformation and to appreciate the involvement of customers