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CLC – SWOT Matrix, BCG Matrix, and IE MatrixGO TO GROUP
Start Date
Aug 15, 2024, 12:00 AM
Due Date
Aug 21, 2024, 11:59 PM
Points
40
Rubric
View RubricStatus
Upcoming
Assessment Traits
Group
Requires Lopeswrite
Assessment Description
This is a Collaborative Learning Community assignment.
Throughout this course, you will work in a CLC group on a strategic case analysis project. This project consists of different parts you will complete each week that build on each other.
Go to the Strategy Club website and review the “Sample Strategic Plan for Sanderson Farms” (2020) and “Juniper Networks” (2020) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
To complete the assignment deliverable, you will be following the directions and steps listed below. These steps are provided to assist you in delivering appropriately complete work.
Note: Be sure that the matrices are completed by the 5th day of the topic, so that you have time to complete your individual analysis of the matrices.
Complete the following three parts with your CLC group:
Part I: SWOT Matrix
Construct a strengths, weaknesses, opportunities, and threats (SWOT) matrix by doing the following:
Step 1: Follow guidelines provided in Chapter 6 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to complete a SWOT matrix. Use your Strategic-Planning Template to develop a SWOT matrix for your company.
Step 2: Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Include notation (e.g. S4, T3) at the end of each strategy. Utilize the research you have completed on your selected case to date, including the company’s most recent quarterly report as given at the corporate website.
Part II: BCG Matrix
Construct a Growth Market Share (BCG) Matrix by doing the following:
Step 1: Follow guidelines provided in Chapter 6 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to create a BCG Matrix.
Step 2: Use your Strategic-Planning Template to develop a BCG Matrix for your company. Use your selected company’s most recent year-end financial data, and other information acquired earlier to assist you.
Step 3: Fill in the left Division column of the table with your selected company’s divisions/segments (or whatever terminology applies to your particular company/industry). See an example of Coca-Cola in Chapter 1 of the textbook, and review Table 10.2 in the Colgate-Palmolive case. Utilize the research you have completed on your selected company to date and find information to fill in all the cells in your data table from Chapter 1.
Part III: IE Matrix
Construct an Internal-External (IE) Matrix by doing the following:
Step 1: Follow guidelines provided in Chapter 6 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 to assist you.
Step 2: Use your Strategic-Planning Template to develop an IE Matrix for your company.
Deliverables
Part I: Submit the SWOT Matrix.
Part II: Submit the BCG Matrix.
Part III: Submit the IE Matrix.
Additional Information for the Deliverable(s)
Submit the Strategic Planning Template with the completed matrices to the digital classroom.
All analysis in the paper should be substantiated with a minimum of five relevant and credible sources in support of your content. Credible sources need to be relevant to the assessment and can include GCU Library databases, corporate websites and peer-reviewed sources, or those provided in the topic Resources.
While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
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