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Describe As you describe each example, think in terms of audience, setting, and purpose. For example, does your professional example take place among your fellow managers (audience) at an IT company (setting)? Is one of the managers arguing for a shift to a four-day work schedule (purpose)? As you explain the persuasive messages, include details that explain what information was exchanged in these communications. Consider using dialogue and description to develop them further. Analyze In the analysis portion of your paragraphs, you will provide two reasons why each example was effective. Consider techniques such as tone, word choice, evidence, and examples as you analyze. For instance, did the speaker provide concrete examples of companies successfully implementing a four-day work schedule? Connect Finally, connect each example to the Unit 2 readings by explaining how the example demonstrates one concept from Linda Flower’s intercultural rhetoric, such as rival hypotheses, the story-behind-the-story, or options and outcomes. For example, did the manager consider a rival hypothesis, such as the cost of moving to a four-day workweek? Along with three body paragraphs, open with a brief introductory paragraph (2–4 sentences) to introduce the main point of your reflection. In your final paragraph, conclude your reflection with a brief summary (2–4 sentences) of your points. Follow APA formatting guidelines for the document. Body paragraphs should use the PIE method — “point, illustrate, explain” — and should be well-developed, cohesive, and edited for clarity and correctness. Include an APA references list. Submit your reflection to the Unit 2 Dropbox in a Microsoft Word document or a PDF. Use the following chart to help you write your Unit 2 Assignment: Title Page: Begin with an APA title page. Opening: Paragraph 1 Introduce the main point of your reflection in 2–4 sentences. For a refresher on introductions, see the reading “Introductions and Conclusions.” Personal example: Paragraph 2 Describe an example of personal persuasive communication. For instance, this could be a conversation about where to go to dinner with your friends or an email to your partner about adopting a dog. As you describe the example, consider audience, setting, and purpose. Analyze why the example is effective, providing two reasons. Consider the expectations for personal communication in your field. Connect to Linda Flower’s intercultural rhetoric concepts, such as “rival hypotheses.” Professional example: Paragraph 3 Describe an example of professional persuasive communication. For instance, this could be an email arguing in favor of a work-from-home policy or a professional conversation with a manager to request a raise. As you describe the example, consider audience, setting, and purpose. Analyze why the example is effective, providing two reasons. Consider the expectations for professional communication in your field. Connect to Linda Flower’s intercultural rhetoric concepts, such as “options and outcomes.” Academic example: Paragraph 4 Describe an example of academic communication. For instance, this could be an essay you wrote for a college class on lowering the legal voting age or a discussion post on why students should be required to take a physical education class. As you describe the example, consider audience, setting, and purpose. Analyze why this example is effective, providing two reasons. Consider the expectations for academic communication at the college level. Connect to Linda Flower’s intercultural rhetoric concepts, such as “the story behind the story.” Closing : Paragraph 5 Summarize your reflection in 2–4 sentences. For a refresher on conclusions, see the reading “Introductions and Conclusions.” Reference List Since you will reference Linda Flower’s intercultural rhetoric concepts, include signal phrases and citations, like this: According to Flower (n.d.), persuasive writing should prioritize “learning rather than winning. . .” Include a references page with a citation for the reading (see below) and any other sources you use. Reference list citation for the Unit 2 readings: Purdue Global. (n.d.). The ethics of persuasive writing. CM220 Unit 2 Readings and Resources. https://kapextmediassl-a.akamaihd.net/MAPS/CM220/2402A/CM220_U2_Readings.pdf
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