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Bradley Brew Project is a microbrewery founded and managed by Chelsey and Mike. This family business is focusing on the best ways to provide a personalized beer experience and community-based education to the local residents in Bradley Beach. The firms formulation for fermentation processes supports the provision of various services and products that resonate with the demands of the customers. The current marketing strategy might be inadequate and incapable of meeting the demands of the targeted customers in different regions. The final paper will present a detailed marketing plan that can take this firm closer to its business aims.
Company Summary
Bradley Brew Project is a small firm located in Bradley Beach, New Jersey. The business has been in operation for the past few years. Its vision is to offer services and products that are community-focused while educating more people about the importance of becoming part of the process. The firm uses a unique recipe formulation that allows workers to change the tastes and flavors of the available beers frequently. Such an approach makes it possible for more customers to expand their alcoholic knowledge and experience. The facility offers free-flowing and friendly tasting rooms whereby visitors can interact with other members of society.
This family business fits the true definition of a small enterprise that meets the demands of more customers. It provides employment opportunities to different individuals from the community while allowing them to shape their beer understanding and familiarity. Individuals can communicate and learn more about brewing from the firms employees. These attributes make it possible for most of the individuals to fulfil their leisure.
General Information
From the presented analysis, it is agreeable that Bradley Brew Project is a small business. It operates in a community characterized by people with diverse backgrounds. The formulated business model allows potential customers to stop by for a drink and share their experiences with their colleagues. The business promotes a unique organizational culture allows workers to liaise with different clients. Such employees educate them about the processes of fermentation and brewing. The choice of Bradley Beach as the best place or location is quite encouraging since it allows more people to enjoy the created serenity. The firms workers collaborate and focus on the best approaches to meet the demands of the targeted customers. Consequently, this business has managed to record adequate profits within the past decade.
Target Market
Currently, Bradley Brew Project targets potential customers around Bradley Beach. This population will include individuals who drink beer for leisure and relaxation. The business serene location is capable of attracting and meeting the demands of more customers. Such individuals would include those who are looking for leisure and relaxation opportunities. However, the current gap requires a new approach whereby the marketing team can identify more customers across New Jersey. The firm can use various promotional and advertising strategies, such as social media platforms and its website. The presented messages should be personalized and capable of attracting more potential buyers.
Conclusion
The current situation reveals that Bradley Brew Project is an upcoming company that can record additional gains by implementing a superior marketing plan. The identification of more customers and the use of superior promotional approaches will eventually result in additional profits. The leaders can also design a better business model that resonates with the demands of every client.
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