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SWOT analysis is defined as special and beneficial technique (tool) which is used by individuals as well as organisations in order to analyse the strengths, weaknesses, opportunities and threats.it is also known as SWOT matrix (Team, n.d.). The elements (strength, weakness, opportunity, threat) are usually same to all SWOT analysis. Nevertheless, organisations again classify these elements into two heads, which is internal and external (Shewan, 2020). Internal specifies the strengths and weaknesses, while the external determines the opportunities and threats of a company.
There are different purposes for performing SWOT analysis. Primarily, it is mostly used as an easy-to-plan and easy-to-use ream building tool (Bertelsen, 2012). Teams can provide valuable ideas for the development of the organization and work together to initiate changes inside the organization. Moreover, another purpose doing a SWOT analysis is considered for its major strategic planning process of a business (Bertelsen, 2012). Numerous firms use this system to understand its current business condition and forecast the future environmental and industrial conditions (Bertelsen, 2012).
SWOT analysis of McDonalds
McDonalds is considered as the most leading fast-food chain worldwide. Richard and Maurice two brothers found McDonalds 75 years ago in California (Gupta, 2019). Its SWOT analysis is been highlighted below.
STRENGTHS WEAKNESSES
- One of the top 10 international brands.
- Food quality and taste.
- Brand value.
- Advanced technology. Limited employee satisfaction.
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