Category: Company

There are wide-ranging effects on the economy when currency and stock markets move, whether on the domestic or global economy. The economic growth is significantly affected by market fluctuations resulting from technical factors such as inflation, deflation, demographics of investors and discount rates. Central banks consider exchange rates when it comes to monetary policy, controlling…

Utilitarianism is one of the most established and influential normative ethical theories, that determines right from wrong by focusing on consequences. It states we should strive to generate the greater good to the greatest number of people who stand to be affected by the action. In this essay I will be highlighting both the positive…

SWOT analysis is an analysis that evaluates the internal and external factors in an organizations environment. The internal factors include strength and weakness whereas the external factors are opportunities and threats. Strength Worldwide Presence: – Kelloggs is a renowned cereals company that is being manufactured in almost 18 countries and marketed over 180 countries. The…

Every day, we are faced with ethical dilemmas in our personal and professional lives. But when it comes to business decisions, an ethical dilemma can have far-reaching implications for both the company and its stakeholders. As a business professional or decision-maker, its important to understand what ethical dilemmas are, why they arise, and how to…

Today, there are a lot of different industries and companies operating within these industries, each of which has its own special characteristics, history and future potential. Despite the fact that the market is constantly changing and there are new more modern and up-to-date companies that can impose competition on established market leaders, companies with a…

Introduction Businesses are facing challenges to conform to professional rules including professional conduct, accountability, fairness, and professional integrity. Through observation, it has been reported that companies conforming to rightful ethical practicing are decreasing significantly. Companies are nowadays bypassing transparency and accountability and start focusing on maximizing the shareholders’ return by trying to optimize profits at…

Introduction Google, its products, and its expanding services have become household names; as the second most valuable firm in the world valued at approximately $528 billion (Cusumano, 2017, p. 22) it is no surprise that they monopolize the majority of Internet general services. However, as the market becomes increasingly crowded with companies threatening Googles technological…

Introduction and company background This report will highlight the strategic plan on how Google can achieve a trillion-dollar mark like its competitors Apple and Amazon. Google was founded in 1998 by Larry Page and Serge Brin in California, USA. Since then, the company evolved exponentially and became a tech giant in the mainstream media. Google’s…

Google, a corporate titan that has existed for approximately 20 years ago, possesses a massive power that sways large parts of the United States economy and society, ranging from political issues to personal shopping habits, from the stock market to the manufacturing of small businesses. With Googles enormous size and dominance over the users database…

Google Analytics is a free web analytics tool offered by Google to help you analyze our website traffic. It allows you to measure the results of individual campaigns in real time; compare the data to previous periods, and so much more. Even though web analytics sounds like a very small area of our digital presence,…