Category: Competitive Advantage

In the hospitality industry, superior customer experiences play an important role in gaining customer loyalty and achieving a competitive advantage (Kandampully & Jaakkola, 2018). If guests feel well cared and their expectations are met or exceeded, it will result in a positive experience preserved in their memories (Slåtten and Mehmetoglu, 2010; Liu and Jang, 2009;…

United Parcel Service (UPS), the international package delivery company, grew out of a messenger service established in Seattle in 1907 by an enterprising 19-year-old named James E. ‘Jim’ Casey and his friend, Claude Ryan. Beginning with two bicycles, one phone, a tiny office in the basement of a saloon, and $100 borrowed from Ryan’s uncle,…

Chapter one. Introduction 1.1 Background of the Study Competitive advantage positions a firm product or a service in a way that it outperforms its competitors product or service. According to Beadreau (2016), competitive advantage involves communicating and enjoying a greater perceived value to target market than a firm competitor can provide. Competition is at the…

Introduction: Being the worlds largest coffee company both in terms of sales and market share, Starbucks Coffee Company (hereinafter referred to as Starbucks) has managed to position itself as a distinguished and successful provider of high-quality coffee products, attracting millions of customers worldwide. The company, which was founded in Seattle in 1971 as a mere…

Research Proposal Purpose of the Study The purpose of this research is to know the reasons of why Nike Inc. is successful, and why its chosen ahead of all others organization. In addition, what are the variables that give Nike a competitive advantage or a lead over other sport companies. Moreover, to figure out those…

1. Introduction 1.1 Background of the study In the recent years, the global economy has evolved to an economy of knowledge. All OECD (The Organisation for Economic Co-operation and Development) countries have moved from models based on labour, raw materials, and physical capital to economies of knowledge and intangible capital. In an ever-changing global marketplace,…

Introduction Expanding market of small businesses in foreign countries seems to be a big challenge for firms to enter especially in such a highly competitive industry as wine. Wine is a high-value segment in alcohol market under beer and spirit which accounts for around 17% or £114 Billon of total worldwide revenue share in 2017…

Abstract: Small- and Medium-sized Enterprises (SMEs) have performed an important role in national development upon their support on both the traditional even modern sector. They have experienced an increase of competitiveness, particularly since the Indonesian government deals with the ASEAN Economic Community (AEC). The agreement encouraged SMEs to escalate their innovation and creativity to be…

Costco is one of the leading wholesale clubs in the U.S. They have a lot of rivals in the industry, but they come out as the second in the wholesale industry following Walmart. They have opened and are still opening stores in other countries. They have expanded their brand name around the world in order…

The worlds largest social networking site, Facebook, was created in a college dorm room at Harvard in 2004 by 19 year old Mark Zuckerberg and three of his other pals. A site which was initially created for college students to socialize online became the worlds largest social networking site having billions of users and revenues.…