Category: Digital Marketing

Advanced advertising is impressively more affordable than other promoting strategies. Any progressive brand that needs to excel in the current business environment should embrace digital marketing investment strategies as a feature of their general procedure (Chen et al., 2017). On the off chance that the item is viewed as a staple or something as often…

In the heyday of information technology, people utilize it to help them with anything, doing business included. Ferrel notes that there is a term for that  e-business, which means running traditional business and achieving its goals with the help of the Internet (403). In its turn, people use the Internet by the means of…

Introduction In modern days, the majority of companies possess at least some form of an online presence. Your company is one of them, which is a significant advantage over many other stores that have little to no access to the vast potential customer base that is the Internet. However, the current realization of this approach…

Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global market that contacts billions of…

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations. The projections show that about…

Table of Contents Executive Summary Company Overview SOSTAC Model Situation Analysis Optifasts Market Segmentation Objectives Market Targeting and Strategy Tactics and Action Control Reference List Executive Summary The advent of social media has necessitated the development of digital marketing plans. Having been in operation for many years, companies such as Optifast could take use of…

Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with customer engagement and social media…