Category: Franchising

A business model is simply the strategy chosen by a business owner to make money and deliver value to customers. Determining a business model requires the description of products or services, target market, as well as required expenses. They are numerous types of business models, which are categorized as traditional and modern types. In this…

Introduction Franchising is a marketing strategy that is usually used for business expansion in which one party (a franchisor) gives another party (a franchisee) rights and authorities regarding the sale of certain goods or products. The two parties enter into a contractual agreement for the sale of specific goods or services through the use of…

Introduction HMV or His Masters Voice as it is commonly known, is a British company engaged in the entertainment (music and movies) business. The company was started by Sir Edward Elgar in 1921 when the first HMV store was started at 363, Oxford Street, London (BBC News 2013). The logo of the company, featuring Nipper…

Table of Contents Introduction The Service Delivery System in franchising Evaluation of an SDS Bibliography Introduction The concept of franchising is definitely not a new one and can be traced back to the early days of governmental licensing and even the method used by the clergy for the expansion of churches. Modern concepts of franchising…