Category: Marketing and Advertising

We live in the digital era where everything moves fast and you have to keep up with the pace in order to get where you want to be. Digital marketing is nowadays found everywhere around. Social media took a very big step in helping brands create awareness and become successful. Brand endorsement and advertising are…

Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective or creating an immediate sale. The incentive is the key element to the promotional campaign that can speed up the selling process and…

With the growing influx of a variety of means of communication and varying consumer patterns, the term cross-cultural has become more relevant in the world of today which has transformed into a global village. Heres what it means: Cross-culture is an idea that perpetuates bridging of various mindsets, ideas, and lifestyles to connect people of…

Abstract The purpose of this study is to provide empirical evidence to support the role of sensory Marketing in the 5 stars hotels. Data were collected through a survey from the customers of the restaurants. A sample of 362 respondents was taken for the study. Hypotheses were tested through statistical tests using SPSS and SmartPLS…

Introduction The broad perspective of marketing communications presents an undertone and an understanding of the role of advertising in the contemporary communication environments in a more societal context. The dramatic changes in advertising across different platforms and spheres throughout the world is an indication of the dynamic and complex consumer behavior within the context of…

China is one of developed countries in the world that being successful in the field of business. It makes other countries try to understand and learn about Chinas business, aimed to make their business as successful as Chinas business. It leads many researchers around the world try to identify the key points of successful Chinas…

According to Merriam-Websters Advanced Learners English Dictionary the verb to advertise means to make the public aware of something, to cause people to notice something.  page 25, 2008, USA Merriam-Webster, Incorporated. The origin of the word can be traced back from the early 15th century and it means ‘to take notice of’ (a sense…

Over the years, advertising has never failed to draw public attention. With the development of technology, advertising has become one of the most integral parts to improve the sales of businesses. Performing an effective advertising is important for businesses to create brand equity, maintain the brand loyalty and achive success (Keller & Kotler, 2016). It…

The advantages of CRM for companies are many. To start with, let us take a peek at exactly what CRM for agencies means. These tools are particularly beneficial for smaller companies, since it helps workers improve their productivity, which in turn, helps you to realize your company objectives, and create maximum return on your investments.…

Promoting method plays a pretty vital function in whirling an enterprise into a successful manufacturer. There exists a large need in conditions of electronic marketing platforms in previous couple of decades but now with the introduction of Digital Internet marketing Companies, the dilemma has vanished as several firms are opting for digital marketing and advertising…