Category: Marketing and Advertising

In a recent year in the museum industry, with the increase of the operating expense, most art museums have put more effort in attracting more audiences since the admission revenue plays an important role in the total revenue of a museum. From 1990 to 2010, the cost of serving art museum audiences such as the…

ABSTRACT When it comes to media advertising and programming, there are basic factors to consider. These factors include; target audience, time of airing, gender, age and most importantly the adverts to run during the breaks and sponsors of a show. Most media organizations rarely bother with programming. Most shows in our televisions and radio stations…

In a world where money is king, advertising has become the sellers best friend. But has it become the buyers worst enemy? Some studies suggest that we are exposed to as many as twenty thousand adverts per day. Some of these are subliminal, and most people wont pay attention to more than one percent of…

First, we shall concentrate on traditional marketing and then we will get into digital marketing and promotion. But for successful marketing to occur, companies must be internally organized around common goals and objectives. Marketing efforts follow the four P’s of marketing; product, price, place and promotion. The product consists of the actual goods produced for…

ABOUT THE INDUSTRY The purpose of the marketing industry is to communicate companies offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,…

Introduction This report provides information about the integrated marketing plan to Sheffield City Council to improve tourism and help the local economy. First of all, it is important to understand the concept Integrated Marketing Communications. What is Integrated Marketing Communications (IMC)? It could be explained as the mixture of all the promotional tools. Semenik explains…

To gain a deeper understanding of the definition of marketing, I interviewed 3 people from different backgrounds and professions to find out their views on marketing, i.e. what is it and why do they think so? So, firstly, I spoke to Mr. Zen, one of the family friends, who is now 26 years old, and…

Market Segmentation As we know that Pepsi is provided among a huge population which is called market. To distribute it and increasing the revenue the market should be segregated, Pepsi has segmented their market keeping four major segmentation variables in their mind which are: Geographic Demographic Psychographic Behavioral Geographic Segmentation: Geographic segmentation means dividing the…

Marketing Situation Analysis Stamford International University Founded in year 1995, located in urban area of Bangkok with the population of 5 Million inhabitants. Level of education in Thailand is increasing from before. Launching an MBA International and National program is brilliant and successful strategy for now days in the area like Bangkok with the majority…

At present, many questions arise, while the promotion of various products makes us become materialistic. Advertisements promote materialism in several ways. The first is by creating new needs and desires among people. Advertisements also encourage people to compete with each other by purchasing more and better objects. Finally, advertisements often encourage consumers to replace their…