Category: Marketing and Advertising

Introduction McDonalds was founded in 1940 as a restaurant. It was first operated by Richard and Maurice McDonald in California. This is basically an American fast-food company. This is belonging to food and restaurant industry and now having the worlds biggest restaurant chain. This is serving more 69 Million customers over 119 countries. By the…

Using a mix of promotional strategies in the marketing of goods and services is very important for all businesses. In the case study of McDonalds they engage in a range of promotional initiatives to attract new customers and keep the same customers consistently coming back. The promotional strategies that Mcdonald’s uses include advertising, relationship marketing,…