Category: Pricing Strategy

Introduction Kotler, Burton, Deans, Brown, and Armstrong, (2015), are of the viewpoint that dynamic pricing is considered to be referred as that surge pricing strategy, in consideration of which a business entity sets the flexible pricing for the goods and services it offers to the potential customers and the end market. This price of the…

Case Summary: Lululemon a well-known athletic apparel company, founded by Chip Wilson, who initially embarked in the surf, skate, and snowboard apparel business for more than 20 years, when in the mid of 90s was introduced to Yoga for the first time, he got hooked and moved into the yoga trend at just the right…

Abstract: Export pricing strategy is considered to be a fundamental tool for market growth, lack of literatures still exists. The gap is related to lack of both qualitative and qualitative studies specifically for small businesses which can produce an improvement in the industry and for managerial directions which needed to in exporting practices. Through this…

Sales Strategy for Selling Yuesai Cosmetics Ganoderma Lucidum Product to UK Market: Analysis of Pricing Strategy 1.0. Introduction Internationalization present great opportunities for international companies to exploit new international market opportunities with a goal of higher customer reach to increase sales revenues, profitability and overall growth of the companies. Yue-Sai Cosmetics has changed the face…