Category: Samsung

If we turn some years back, we know that the mobile phone industry was commanded and dominated by Nokia and Motorola. They had been superiors in this position for quite some time. However, as time goes by things dramatically changed. At that time Samsung company in the mobile phone industry was one of the smallest…

The Success Factors of Samsung Electronics Introduction In this report, we are going to discuss the success of Samsung electronics and will point out the factors that play a key role in the success of the company. To understand those factor effects we will use three different techniques of analysis PESTEL, SWOT, and marketing mix…

Impact of Global Marketing Strategy on the Success of Samsung Electronics Abstract Global marketing strategy has played a vital role in the success of every company that is recognized worldwide. For a company to gain competitive advantage over rival companies in the global market, a good global marketing strategy must be set in place. When…

Samsung As A Model Of Morals And Social Obligation This organization is begun by Lee Byung-Chull in 1938. It is begun as an exchanging organization. In the beginning days, the organization has low number of individuals and produce constrained merchandise. After that organization began developing yet in 1950 because of certain reasons Lee shut his…

Differentiation Strategy of Samsung Company In battle, use the Direct Force to engage the enemy, and the Indirect Force to win. The statement explained that the in battle, we can divide the forces into two methods of attacks, the direct and indirect. In all fighting, the direct strategy is applicable for joining battle, but indirect…