Category: Strategic Analysis

Subject: Segmentation, targeting, and positioning strategies in Godiva Segmentation is an important marketing tool allowing to identify customer interests and the best ways to meet them without compromising the organizational needs. Positioning is used to create a particular product perception and influence the way potential consumers regard the brand. If the approach to segmentation and…

What are the core values of the iStockPhoto.com partners? How do those values express themselves in the current business model? Communication One of the core values of iStockPhoto.com is the establishment of an effective communication between the business partners with its community which initially comprised of amateur photographers, illustrators and graphic designers. When changes attributed…