Category: Target Market

Background The name of my organization is Wil -Bek which will be found in Baastona Accra, Wil-Bek is a company that manufactures and distribution of alcoholic and nonalcoholic beverages for now its a sole proprietorship but later due to circumstance I can change it to be a partnership. The size of my organization is small…

Executive Summary This report will focus on the Target Market Persona and the Marketing Mix recommendations. Discussed within the report are various marketing mixes, plans, strategies, tools and responsibilities in which RMIT University face while dealing with their target market and their consumers. There are several marketing mixes used to provide recommendations as to the…

The target market for Plastic Whale (PW) identified in report 1 is high school students in Sydney. This segment is most appropriate as PW is driven by environmental concern of global warming and population, which is in correlation with the Australian youths values. The recognition of youth activism was validated in 2009 when children were…

Executive Summary This study is aimed at providing a strategic marketing report to the board of directors of Infinix mobile Nigeria, and in doing so several important analyses has been done. The first set of analysis performed was market segmentation and market targeting of infinix mobile customers which involved placing customers into certain groups or…

A target market can be defined as a group of customers that a company decided to sell its products and services to. It also can be defined as a group of consumers that like to buy the products that produce by the company. This group of customers or consumers usually shares similar features and characteristics…