Category: the alternative recommendation for companies wanting to launch an IM campaign would be to assess the actual value of followers that an influencer has based on qualitative measures. The literature
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a popular web resource (para. 1). It can be concluded that Bootea was able to leverage the unfortunate mistake of an influencer.
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the company managed to increase its online presence. Weiss (2016) called the actions of Disick a super embarrassing Instagram mistake in her article for Refinery29