Category: Unilever

Unilever is a Dutch-British multinational firm headquartered in Rotterdam, Netherlands, and London, United Kingdom. It is one of the oldest and biggest consumer goods enterprises globally  only topped by Procter and Gamble and Nestle. The organization attracts various types of consumer merchandise brands in beverages, personal care, foods, and cleaning agents. With product presence…

A complete integration of the four business and location strategies by Unilever, a giant global corporation has seen it uniquely maintain a lead in the share of the market and a strong position against its competitors in the field of consumer goods and household favorites for many years. These strategies are evidently designed to meet…

Introduction Unilever Plc is a multinational conglomerate founded in 1883 in the United Kingdom (UK). The company has its headquarters in London; it has grown its product portfolio from the founding sunlight soap brand and now boasts over 400 different product brands. Its operations span 190 countries globally, providing a broad customer base that drives…

Background of the Company Unilever is one of the most influential multinational corporations in the world that specialises in producing personal care products and cleaning products as well as food and beverages. The company was founded after the merger of Lever Brothers and Margarine Unie in 1929, and it operates in more than 190 countries…

Unilever is one of the largest manufacturers of home hygiene products, household chemicals, as well as food products. The main goal of Unilever is to make a sustainable and decent quality of life accessible to everyone, therefore, business is conducted here so that not only the company, but society as a whole develops. The company…

Unilever is a global company that sells its products in almost every country in the world and has dozens of brands. Despite some shortcomings, the new CEO Paul Polman has achieved significant results in the company, demonstrating his understanding of the companys strengths and weaknesses in an international environment. This paper will analyze Polmans decisions,…

Table of Contents Accessibility Advertising Resources and segmentation Appropriate principles Segmentation structure References Accessibility This is a vital factor in segmentation. Although the broader geographic segments have been widely targeted by internet traffic, it is usually necessary to market or promote goods and services to the targeted market in the most effective way. In other…

Table of Contents Solvency and debt ratios Leverage Profitability Working capital management References Solvency and debt ratios Solvency ratios measure the ability of the company to meet the interest obligations that arise from debts payable by the company. A commonly used solvency ratio is the interest coverage ratio. It is arrived at by dividing earnings…